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Manage multiple WhatsApp Business Accounts with team collaboration, role-based access, and unified inbox.
Automate customer requests with smart routing based on intent, context, and business rules.
Upload business documents, product catalogs, and policies for instant customer information access.
Route requests to team members, email, webhooks, external systems, and self-service portals with full tracking.
Connect Shopify, CRM platforms, payment processors, and custom databases through webhooks and APIs.
Sign up and connect your Meta Business Manager through our secure embedded signup process.
Link your existing number or activate a pre-verified number for instant deployment.
Add product catalogs, policies, and business documents to power customer interactions.
Set up automated processes for orders, support requests, and customer inquiries.
Connect your CRM, e-commerce platform, payment processor, and other business tools.
Design and submit templates for marketing, notifications, and customer communications.
Build menu-driven experiences with buttons, lists, and quick replies for easy navigation.
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Track conversations, workflow completions, team performance, and customer satisfaction in your dashboard.
Keep your established business number to maintain brand recognition and customer trust.
Launch immediately with our ready-to-use numbers in South Africa and key international markets.
Transfer existing WhatsApp Business numbers to the platform without service interruption or customer impact.
Handle both WhatsApp messages and voice calls through one number with intelligent routing to your team.
Access local numbers in multiple countries to serve customers in their regions with local presence.
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1.1 Wappari Africa (Pty) Ltd ("Wappari", "we", "us", or "our") is committed to protecting your privacy and ensuring that personal information is collected and used properly, lawfully, and transparently in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA").
1.2 This Privacy Policy explains how we collect, use, retain, and disclose personal information in connection with our conversation-native business automation platform (the "Services").
1.3 Business-to-Business Service. Wappari provides Services to business customers ("Customers"), not directly to individual consumers. Our Customers use the Services to engage with their own customers, clients, or contacts ("End Users"). This Privacy Policy addresses:
1.4 If you are an End User communicating with a business through our platform, please contact that business directly for information about how they handle your personal information. Wappari processes End User data solely on behalf of our Customers.
In this Privacy Policy:
"Conversation Data" means the content of conversations between Customers and End Users processed through the Services, including messages, transcriptions, and AI-generated outputs.
"Customer" means a business entity that has agreed to our Terms of Service and uses the Services.
"Customer Account Information" means information provided by Customers for account administration, billing, and service provision, including business details, contact information, and payment details.
"End User" means any individual or business that communicates with a Customer through the Services.
"End User Context Data" means information about an End User fetched via API from Customer's own systems during a conversation to provide context. This data is processed statelessly and is not retained by Wappari.
"Personal Information" has the meaning ascribed to it in POPIA and includes information relating to an identifiable, living, natural person or an identifiable, existing juristic person.
"POPIA" means the Protection of Personal Information Act 4 of 2013.
3.1 Responsible Party (Data Controller). Wappari is the responsible party for Customer Account Information that we collect directly from Customers for our own business purposes (account management, billing, service provision, and compliance).
3.2 Operator (Data Processor). Wappari is an operator (processor) for Conversation Data containing End User personal information. We process this data solely on behalf of and in accordance with the instructions of our Customers, who remain the responsible parties for their End Users' personal information.
3.3 This means that if you are an End User, the business you are communicating with (our Customer) is responsible for how your personal information is handled. You should contact them directly with any privacy queries or requests.
We collect the following information directly from Customers:
When Customers use the Services, we process Conversation Data which may include:
Customers may configure the Services to fetch End User information from their own systems (such as CRM or databases) via our External API during conversations. This End User Context Data is used solely to provide context for the conversation and is processed statelessly — we do not retain this data.
When you visit our website, we may collect:
We use Customer Account Information to:
We process Conversation Data solely to:
6.1 End User Context Data. Information fetched via API from Customer systems during conversations is processed statelessly. It is used only during the conversation session and is not stored by Wappari.
6.2 Media Files. Voice notes, call recordings, images, PDFs, and other media uploaded or generated during conversations are deleted within twenty-four (24) hours of conversation closure. Media relevant to a completed Payload is attached to the Payload delivery before deletion.
7.1 The Services use artificial intelligence to process conversations, transcribe voice, analyse media, and generate structured outputs. This processing is performed solely to provide the Services.
7.2 We do not use Customer Data or Conversation Data to train AI models. Your data is used only to provide the Services to you, not to improve our AI or train new models.
7.3 Voice calls processed through the Services are recorded and transcribed to text for AI processing. This is not a call recording archival service. Recordings are deleted within twenty-four (24) hours of conversation closure.
8.1 We do not sell personal information. We share personal information only in the following circumstances:
We use the following categories of sub-processors to provide the Services:
We may disclose personal information:
9.1 Some of our sub-processors, particularly AI model providers and cloud infrastructure providers, may process data outside of South Africa.
9.2 Where personal information is transferred outside South Africa, we ensure that appropriate safeguards are in place in accordance with POPIA, including:
10.1 Customer Account Information. We retain Customer Account Information for the duration of the customer relationship and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce agreements.
10.2 Conversation Data. Conversation text and transcriptions are retained to enable conversation continuity when End Users return. Customers may delete Conversation Data at any time via the Wappari portal. Upon termination of a Customer account, Conversation Data is deleted within thirty (30) days.
10.3 Media Files. Voice notes, call recordings, images, PDFs, and other media are deleted within twenty-four (24) hours of conversation closure.
10.4 Service Account Records. Identity records for billing purposes (which do not contain conversation content) are retained permanently for audit and compliance purposes.
10.5 End User Context Data. Not retained — processed statelessly during conversations only.
11.1 We implement appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
11.2 In the event of a personal information breach that poses a risk to data subjects, we will notify affected Customers without undue delay and, where required by law, notify the Information Regulator and affected individuals.
12.1 If you are an End User whose personal information is processed through our Services, please note that Wappari processes your data on behalf of the business you are communicating with (our Customer).
12.2 To exercise your rights under POPIA (including rights of access, correction, deletion, or objection), please contact the business directly. They are the responsible party for your personal information and will instruct us accordingly.
12.3 We will assist our Customers in responding to End User requests in accordance with our contractual obligations.
13.1 If you are a Customer, you have the following rights under POPIA regarding your Customer Account Information:
13.2 To exercise these rights, please contact us using the details in Section 18. We will respond within a reasonable time, and in any event within the timeframes required by POPIA.
14.1 As the responsible party for End User personal information, Customers are responsible for:
15.1 Our website uses cookies and similar technologies to collect information about your browsing activity. Cookies are small text files stored on your device that help us provide and improve our website.
15.2 We use the following types of cookies:
15.3 You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
We may collect and use aggregated, anonymised data derived from use of the Services for our own business purposes, including to analyse usage patterns, improve the Services, and generate industry insights. This aggregated data does not identify any individual Customer, End User, or natural person.
17.1 We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
17.2 We will notify Customers of material changes by email or through the Services. The updated Privacy Policy will be posted on our website with the effective date.
17.3 Continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle personal information, please contact us:
Wappari Africa (Pty) Ltd
Information Officer: [NAME TO BE INSERTED]
Email: [EMAIL TO BE INSERTED]
Address: [ADDRESS TO BE INSERTED]
Website: [URL TO BE INSERTED]
You also have the right to lodge a complaint with the Information Regulator if you believe your personal information has been processed in violation of POPIA:
Information Regulator (South Africa)
Email: inforeg@justice.gov.za
Website: https://inforegulator.org.za
Version 1.0 | January 2026
1.1 Wappari Africa (Pty) Ltd ("Wappari", "we", "us", or "our") provides a conversation-native business automation platform that processes interactions through artificial intelligence to extract structured business outcomes.
1.2 Business-to-Business Service. The Services are provided exclusively to business customers ("Customers") and are not intended for individual consumers. Customers use the Services to engage with their own customers, clients, or contacts ("End Users"), who may be consumers or other businesses. This Agreement governs the relationship between Wappari and the Customer, not between Wappari and End Users.
1.3 This Agreement sets out the terms and conditions ("Terms") that govern your access to and use of the Wappari platform and services (the "Services").
1.4 By accessing or using the Services, clicking "I Accept", or executing an Order that references these Terms, you ("Customer", "you", or "your") agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to these Terms.
1.5 These Terms incorporate by reference our:
1.6 If you do not agree to these Terms, you may not access or use the Services.
2.1 In these Terms, unless the context indicates otherwise:
"Acceptable Use Policy" or "AUP" means the policy governing acceptable use of the Services, as published on our website and amended from time to time.
"Account" means Customer's registered account with Wappari through which Customer accesses the Services.
"AI Output" means any content, data, text, or other materials generated by the Services through artificial intelligence processing, including Payloads and Vetted Leads.
"AI Technology" means machine learning, deep learning, large language models, neural networks, and other artificial intelligence technologies used in the Services.
"Business Day" means any day other than a Saturday, Sunday, or public holiday in South Africa.
"Business Process Workflow Thread" or "Thread" means a complete conversational workflow session between an End User and Customer through the Services, from initiation to closure, which is the primary billing unit for the Services.
"Burn Rate" means the number of Credits consumed per completed Thread, which varies by Thread type based on processing complexity, as published on the Wappari website or Customer portal.
"Conversation Data" means the content of Business Process Workflow Threads between Customer and End Users processed through the Services, including messages, media, and AI Output generated during such conversations.
"Credit" means the unit of consumption used to measure and bill for usage of the Services.
"Customer" means the business entity that has agreed to these Terms and uses the Services, whether directly or through a Reseller.
"Customer Account Information" means information provided by Customer to Wappari for the purpose of account administration, billing, and service provision, including business details, contact information, and payment details.
"End User" means any individual or business that communicates with Customer through the Services.
"End User Context Data" means information about an End User fetched via the Wappari External API from Customer's own systems (such as CRM or databases) during a conversation to provide context for the Services. End User Context Data is processed statelessly and is not retained by Wappari.
"End User Phone Number" means the telephone number of an End User, used to uniquely identify the End User in conversations with Customer through the Services.
"External API" means the Wappari application programming interface through which Customer or third-party platforms may integrate with the Services.
"Meta" means Meta Platforms, Inc. and its affiliates, including WhatsApp LLC.
"One Month's Notice" means notice given on any day, which shall take effect on the last day of the calendar month following the month in which such notice is given.
"Order" means any order form, subscription agreement, or online order referencing these Terms that describes the Services and Subscription Tier selected by Customer.
"Payload" means a structured data output extracted from a completed Business Process Workflow Thread, representing a completed business process.
"Personal Information" has the meaning ascribed to it in the Protection of Personal Information Act 4 of 2013 ("POPIA").
"POPIA" means the Protection of Personal Information Act 4 of 2013.
"Reseller" means an authorised business entity through whom a business Customer may acquire access to the Services.
"Service Account" means the permanent identity record for a billable endpoint (WABA Phone Number or External API integration) within the Services.
"Services" means the Wappari conversation-native business automation platform and all related features, functionality, and support provided by Wappari under these Terms.
"Subscription Fees" means the recurring fees payable by Customer for access to the Services, as specified in the applicable Order or pricing documentation.
"Subscription Tier" means the service level selected by the business Customer (including but not limited to Entry, Growth, Professional, or Call Center), each providing different capabilities and included Credits.
"Third-Party Services" means services provided by third parties that are integrated with or accessible through the Services, including Meta WhatsApp Business Platform, other messaging platforms (such as Zendesk, Zoho, and similar), telecommunications carriers, and AI model providers.
"Top-Up" means additional Credits purchased by Customer at the out-of-bundle rate when bundled Credits are exhausted.
"Vetted Lead" means a non-Payload Thread outcome representing a qualified prospect with brand introduction and conversation context, billed at a reduced Credit rate.
"WABA" means a WhatsApp Business Account, which is the Meta-level container for WABA Phone Numbers used with the WhatsApp Business Platform.
"WABA Phone Number" means the WhatsApp-enabled telephone number registered under Customer's WABA through which Customer communicates with End Users and which hosts the AI conversation bot.
Subject to Customer's payment of applicable fees and compliance with these Terms, Wappari grants Customer a non-exclusive, non-transferable, limited right to access and use the Services during the Term for Customer's internal business purposes.
The Services enable Customer to:
The Services are offered in Subscription Tiers (including but not limited to Entry, Growth, Professional, and Call Center), each with different capabilities:
Wappari may introduce additional Subscription Tiers from time to time.
Each conversation processed through the Services involves two parties: the Customer (identified by their WABA Phone Number or other Service Account identifier) and the End User (identified by their End User Phone Number). Both identifiers are necessary for Wappari to route messages, maintain conversation continuity, apply business logic, and track usage for billing.
3.5.1 Customer acknowledges that the Services depend on Third-Party Services, including Meta's WhatsApp Business Platform, other messaging platforms, telecommunications carriers, and AI model providers. Wappari is not in control of these third-party networks and services.
3.5.2 Customer is responsible for maintaining their own WABA and ensuring compliance with Meta's WhatsApp Business Platform terms and policies. Certain costs, including WhatsApp template message fees, conversation fees, and B2C calling charges, are billed directly by Meta and are Customer's responsibility.
3.5.3 It is Customer's responsibility to ensure appropriate contingency plans are in place should the Services or any Third-Party Services be unavailable at any time. This may include maintaining alternative communication channels, manual processes for critical enquiries, or other business continuity measures.
3.6.1 Voice calls processed through the Services are recorded and transcribed to text for AI processing.
3.6.2 The call recording and transcription functionality is provided solely for the purpose of AI-powered conversation processing and Payload extraction. It is not a call recording archival service. Customer shall not rely on Wappari to satisfy any legal, regulatory, or compliance obligations relating to call recording retention.
Customer acknowledges and agrees that:
4.2.1 Customer is solely responsible for evaluating all AI Output for accuracy, completeness, and suitability before using, distributing, or relying on such output.
4.2.2 Customer is solely responsible for all decisions, actions, and omissions based on or in reliance upon AI Output.
4.2.3 Customer shall not use AI Output as the sole basis for decisions that could have legal, financial, medical, or other significant consequences without appropriate human review and verification.
Customer agrees that:
5.1.1 Customer shall pay the Subscription Fees applicable to Customer's selected Subscription Tier, as specified in the Order or pricing documentation.
5.1.2 Subscription Fees are invoiced in advance. Each Subscription Tier includes a specified number of bundled Credits per subscription period.
5.1.3 Unused bundled Credits do not roll over to subsequent subscription periods.
5.2.1 Credits are consumed per completed Business Process Workflow Thread, not per message. Different Thread types consume Credits at different Burn Rates based on processing complexity.
5.2.2 The applicable Burn Rates are published on the Wappari website and Customer portal. Customer acknowledges that Burn Rates may be amended from time to time upon thirty (30) days' written notice.
5.2.3 Customer can monitor Credit consumption via the Wappari portal.
5.3.1 When bundled Credits are exhausted, Customer may purchase Top-Up Credits at the prevailing out-of-bundle rate published on the Wappari website or Customer portal.
5.3.2 Purchased Top-Up Credits do not expire and will carry over to subsequent periods until consumed.
5.4.1 If Customer's Credit balance reaches zero, the AI processing pipeline will be automatically suspended. Inbound messages will continue to be received but will not be processed until Credits are replenished.
5.4.2 Wappari will provide reasonable notice when Customer's Credit balance is running low. Customer can also track consumption in real-time via the Wappari portal.
5.5.1 Wappari will issue invoices for Subscription Fees in advance and for Top-Up purchases upon order.
5.5.2 Subscription Fees must be paid before the commencement of the applicable subscription period. For example, an invoice issued on 1 May for services commencing 1 June must be paid by 1 June.
5.5.3 Invoices will be deemed correct unless Customer raises a dispute or query in writing within thirty (30) days of receipt. Customer remains liable to pay all undisputed amounts pending resolution of any dispute.
5.5.4 Payments must be made in full without set-off, deduction, or counterclaim.
Wappari may change the Subscription Fees or other charges at any time upon thirty (30) days' written notice, except for charges based on Third-Party Service costs (including foreign exchange fluctuations) which may change without notice.
All fees are exclusive of VAT and other applicable taxes. Customer is responsible for payment of all taxes, levies, and duties imposed by taxing authorities, excluding taxes based on Wappari's net income.
This Agreement commences on the Effective Date and continues until terminated by either party in accordance with this clause 6.
Either party may terminate this Agreement for any reason upon One Month's Notice in writing to the other party.
Either party may terminate this Agreement immediately upon written notice if the other party materially breaches this Agreement and fails to cure such breach within ten (10) days of receiving written notice specifying the breach.
Wappari may suspend Customer's access to the Services immediately if:
A Service Account will be permanently decommissioned upon Meta webhook events including:
6.6.1 Upon termination, Customer must immediately discontinue use of the Services, and all rights granted under this Agreement will terminate.
6.6.2 Customer shall pay all outstanding Subscription Fees and other amounts due up to the date of termination, whether or not invoiced.
6.6.3 Customer will not be entitled to a refund of any Subscription Fees or other amounts already paid.
6.6.4 It is Customer's responsibility to export or download any Conversation Data prior to termination. Wappari may permanently delete Conversation Data within thirty (30) days following termination.
The Services involve processing of the following data categories:
With respect to Personal Information contained in Conversation Data, Customer is the responsible party (data controller) and Wappari is the operator (data processor) as defined in POPIA.
Customer warrants and undertakes that:
Wappari undertakes to:
For the avoidance of doubt, Wappari does not use Conversation Data or End User Context Data to train AI models. Such data is used solely to provide the Services to Customer.
Notwithstanding the above, Wappari may collect and use aggregated, anonymised data derived from Customer's use of the Services for Wappari's own business purposes, including to improve the Services, provided such data does not identify Customer, any End User, or any individual.
7.7.1 End User Context Data fetched via the External API is not retained by Wappari. It is processed statelessly during the conversation session only.
7.7.2 Conversation Data is retained to enable conversation continuity when End Users return for further interactions with Customer. Customer may delete Conversation Data at any time via the Wappari portal or by request.
7.7.3 Service Account identity records (which do not contain conversation content) are retained permanently for audit and billing purposes, even after Conversation Data is deleted or the account is decommissioned.
7.7.4 Voice notes, call recordings, images, PDFs, and other media uploaded or generated during a Business Process Workflow Thread are retained only for the duration necessary to process the Thread. Within twenty-four (24) hours of Thread closure (whether by Payload completion or Vetted Lead outcome), all associated media is permanently deleted from Wappari's systems.
7.7.5 Media relevant to a completed Payload (such as images, PDFs, or voice recordings) is attached to the Payload delivery (e.g., email, webhook, or API response) at the time of delivery. Once delivered, the source media is deleted in accordance with clause 7.7.4. Customer is responsible for retaining any media required beyond this point.
The Services, including all software, AI Technology, algorithms, conversation-native business process technology, interfaces, and documentation, and all intellectual property rights therein, are and remain the property of Wappari or its licensors. Nothing in this Agreement transfers any ownership rights to Customer.
As between Wappari and Customer, Customer owns all right, title, and interest in Conversation Data. Customer grants Wappari a non-exclusive, royalty-free licence to use Conversation Data solely to provide the Services.
If Customer provides any suggestions, recommendations, or feedback regarding the Services ("Feedback"), Customer grants Wappari a perpetual, irrevocable, royalty-free licence to use such Feedback for any purpose without attribution or compensation.
To the maximum extent permitted by law, Wappari will not be liable to Customer or any third party for any indirect, consequential, special, incidental, or punitive damages, including loss of profits, revenue, business, goodwill, data, or anticipated savings, whether arising in contract, delict (including negligence), or otherwise, even if advised of the possibility of such damages.
Wappari depends on Third-Party Services to provide the Services. To the extent permitted by law, Customer agrees not to hold Wappari liable for any damages, losses, or expenses arising from the acts, omissions, or failures of Third-Party Service providers, including Meta, telecommunications carriers, and AI model providers.
9.3.1 Subject to clause 9.4, Wappari's total aggregate liability for all claims arising out of or in connection with this Agreement, whether determined by a court, arbitrator, or through settlement, whether in contract, delict, or otherwise, shall not exceed the total Subscription Fees paid by Customer to Wappari in the six (6) months immediately preceding the event giving rise to the claim.
9.3.2 For the avoidance of doubt, this liability cap applies to damages awarded or agreed in legal or arbitration proceedings, not to operational complaints, service credits, or refund requests which are addressed through normal customer service processes.
Nothing in this Agreement excludes or limits liability for fraud, gross negligence, wilful misconduct, or any liability that cannot be excluded or limited under applicable law.
Wappari will provide the Services in accordance with generally accepted industry standards and will use reasonable efforts to maintain availability of the Services.
Except as expressly provided in these Terms, the Services and all AI Output are provided "as is" and "as available". Wappari disclaims all warranties, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
Wappari does not warrant that the Services will be uninterrupted, error-free, secure, or free of viruses or other harmful components, or that any AI Output will be accurate, reliable, complete, or suitable for Customer's purposes.
Customer shall indemnify and hold Wappari harmless from any claims, damages, losses, and expenses (including reasonable legal fees) arising from or relating to:
12.1 Neither party shall be liable for any failure or delay in performing its obligations under this Agreement where such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to: war, civil commotion, riot, acts of terrorism, fire, flood, storm, earthquake, epidemic or pandemic, acts of government, failure of Third-Party Services, power outages, load-shedding, telecommunications failures, or internet service interruptions ("Force Majeure Event").
12.2 The affected party must notify the other party within five (5) days of the Force Majeure Event arising, unless the event prevents such notice.
12.3 If a Force Majeure Event continues for more than thirty (30) days, either party may terminate this Agreement upon written notice without liability.
This Agreement, together with any Order and the documents incorporated by reference, constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior agreements, understandings, and representations.
Wappari may amend these Terms from time to time by providing written notice (including by email) to Customer. Continued use of the Services after such notice constitutes acceptance of the amended Terms. If Customer does not agree to any amendment, Customer's sole remedy is to terminate this Agreement in accordance with clause 6.
Customer may not assign or transfer this Agreement without Wappari's prior written consent. Wappari may assign this Agreement to any affiliate or in connection with a merger, acquisition, or sale of all or substantially all of its assets.
No failure or delay by either party in exercising any right under this Agreement shall operate as a waiver thereof, nor shall any single or partial exercise preclude any other or further exercise.
If any provision of this Agreement is found to be invalid or unenforceable, that provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, severed from this Agreement, and the remaining provisions shall continue in full force and effect.
13.6.1 Any notice required under this Agreement shall be in writing and delivered by email, registered post, or hand delivery to the addresses specified in the Order or Account registration.
13.6.2 Customer agrees to receive notices from Wappari electronically at the email address associated with Customer's Account.
If Customer has acquired access to the Services through a Reseller, Customer acknowledges that: (a) Customer's commercial relationship is with the Reseller and not directly with Wappari; (b) once referred by a Reseller, Customer may not subsequently become a direct customer of Wappari; and (c) Customer may transfer to a different Reseller, subject to Wappari's approval.
This Agreement shall be governed by and construed in accordance with the laws of the Republic of South Africa.
14.2.1 In the event of any dispute arising out of or in connection with this Agreement, the parties shall first attempt to resolve the dispute through good faith negotiations between senior executives within fourteen (14) days of written notice of the dispute.
14.2.2 If the dispute is not resolved through negotiation, the parties agree to refer the dispute to mediation under the rules of the Arbitration Foundation of Southern Africa (AFSA) before commencing any legal proceedings.
14.2.3 If mediation is unsuccessful within fourteen (14) days, the dispute shall be finally resolved by arbitration under AFSA's rules for expedited arbitrations, conducted in English in Cape Town.
14.2.4 Nothing in this clause prevents either party from seeking urgent interim relief from a court of competent jurisdiction.
Wappari chooses as its domicilium citandi et executandi for all purposes under this Agreement: [ADDRESS TO BE INSERTED]
For questions about these Terms or the Services, please contact:
Wappari Africa (Pty) Ltd
Email: [EMAIL TO BE INSERTED]
Website: [URL TO BE INSERTED]
Version 1.3 | January 2026
1.1 This Acceptable Use Policy ("AUP") governs your use of the Wappari conversation-native business automation platform and related services (the "Services") provided by Wappari Africa (Pty) Ltd ("Wappari", "we", "us", or "our").
1.2 This AUP is incorporated into and forms part of the Wappari Customer Terms of Service. By using the Services, you ("Customer", "you", or "your") agree to comply with this AUP.
1.3 The purpose of this AUP is to protect Wappari, our Customers, End Users, and the integrity of our platform and interconnected networks. Violations of this AUP may result in suspension or termination of your access to the Services.
1.4 You are responsible for ensuring that your employees, contractors, agents, and End Users comply with this AUP when using the Services through your account.
You may not use the Services to create, store, transmit, or distribute any content that:
You may not use the Services to:
4.1 The Services operate on Meta's WhatsApp Business Platform. You must comply with all applicable Meta and WhatsApp policies, including:
4.2 Without limiting the above, you must:
4.3 Violations of Meta or WhatsApp policies may result in restrictions on your WABA, including quality rating downgrades, messaging limits, or account suspension. Wappari is not liable for any actions taken by Meta against your account.
5.1 The Services are designed for legitimate business communication and workflow automation. To ensure fair access for all Customers and protect system resources, the following fair use guidelines apply:
Business Process Workflow Threads are designed for focused, goal-oriented conversations. The following thresholds may trigger monitoring, alerts, or intervention:
For Subscription Tiers that include text-to-speech (TTS) voice responses:
5.5 Wappari reserves the right to adjust fair use thresholds from time to time. Material changes will be communicated to Customers with reasonable notice.
6.1 You are responsible for maintaining the security of your account credentials, API keys, and access tokens. You must:
6.2 You are liable for all activities conducted through your account, whether authorised by you or not, until you notify Wappari of a security breach.
7.1 Wappari may monitor use of the Services to ensure compliance with this AUP, the Terms of Service, and applicable law. Monitoring may include automated systems that detect usage patterns, content violations, or security threats.
7.2 Wappari reserves the right, but has no obligation, to investigate any suspected violation of this AUP. We may:
8.1 Violations of this AUP may result in one or more of the following actions, depending on the severity and nature of the violation:
For minor or first-time violations, we may issue a written warning requiring you to cease the prohibited activity and take corrective action within a specified timeframe.
We may reduce your access to certain features, impose rate limits, or restrict resource usage while we investigate or while you implement corrective measures.
We may suspend your access to the Services, in whole or in part, immediately and without notice for serious violations, repeated violations, or where necessary to protect the Services or third parties. Suspension may continue until the violation is remediated to our satisfaction.
We may terminate your access to the Services immediately for severe violations, including but not limited to: illegal activity, distribution of CSAM, fraud, repeated violations after warning, or any activity that poses a material risk to Wappari, other Customers, or the public.
We may remove, disable, or restrict access to any content that violates this AUP, without prior notice.
We may report violations to law enforcement, regulatory authorities, or other relevant parties where required by law or where we believe it is necessary to protect public safety.
8.8 You remain liable for all fees incurred up to and including the date of suspension or termination. No refunds will be provided for periods of suspension or upon termination for AUP violations.
9.1 If you become aware of any violation of this AUP, whether by yourself, your users, or third parties, please report it to us immediately at: [ABUSE EMAIL TO BE INSERTED]
9.2 When reporting a violation, please provide as much detail as possible, including:
10.1 Wappari may update this AUP from time to time to address new threats, technologies, legal requirements, or changes in our Services.
10.2 We will notify Customers of material changes by email or through the Services. The updated AUP will be posted on our website with the effective date.
10.3 Continued use of the Services after changes become effective constitutes acceptance of the updated AUP. If you do not agree to any changes, you must discontinue use of the Services.
For questions about this AUP or to report violations:
Wappari Africa (Pty) Ltd
Abuse Reports: [ABUSE EMAIL TO BE INSERTED]
General Enquiries: [EMAIL TO BE INSERTED]
Website: [URL TO BE INSERTED]
Version 1.0 | January 2026
Every conversation starts on WhatsApp. Tap the option that best fits your needs and you'll be connected instantly with the right team.
Partner with us - become a Wappari reseller or explore integration opportunities.
Interested in using Wappari for your business? Let's talk about what you need.
Have a question that doesn't fit the other categories? Start here.
Book a time to speak with our team - demos, consultations, or deep-dives.
Tell us what's working, what's not, or what you'd love to see next.
All conversations are powered by Wappari's Chat-Native™ platform on WhatsApp.
Wappari Chat-Native™
Tell us about your business and how we can help - whether you're looking to use Wappari or become a reseller.